Communications guiding principles – across sectors and audiences

Introductioncommunication tags, abstract vector art illustration

During the course of this year, I have been lucky enough to visit/shadow a range of communications teams. The aim was to get a greater understanding of their priorities and how they work. Added to my own experience in local government communications, this blog summarises what I have learnt.

I discovered that although there are a lot of nuances and different terms used, there are key guiding principles which run throughout all professional communications teams.

I would like to thank to my hosts Alison Steel a very experienced and professional communications and marketing director at Kingston University and Paul Sandell the legal comms guru at Thomson Reuters.

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Monitoring and evaluation – learn from the best and do it your way

My experience

M&EMy first experience was delivering monitoring and evaluation training for voluntary sector organisations, who were delivering crime reduction initiatives in London. This was not communications specific and we taught the Weavers Triangle technique which focused on the basics of aims, outcomes and outputs.

During my diploma (which had a private sector marketing emphasis), I learnt about the importance of measuring return on investment (ROI). Something new (and initially challenging!) to me as a public sector comms person. Continue reading Monitoring and evaluation – learn from the best and do it your way

#inatthestart

Weaving a singular message – How to integrate the strategic benefits of PR into the marketing mix

CIPR marccomms

This recent CIPR Marcomms group event generated some great discussion and highlighted some top tips for delivering effective communications, whilst keeping stakeholders on board.

We heard insights from Andrew Nye, Lauren Winter – FleishmanHillard Fishburn and Rob Myers – Immarsat.

 

The event hashtag #inatthestart summed up a key message which I previously blogged about, that it is critical to involve your communications team at the start of a project.

Continue reading #inatthestart

Some thoughts on reputation and responsibility

Introduction

The @CIMexchange Professional marketer series: Reputation and responsibility held at the London School of Fashion, provided me with lots of food for thought.  Reputation and responsibility is something that has been a theme of a lot of my work throughout my career including volunteering that I have undertaken. It is particularly relevant to behaviour change campaigning. Continue reading Some thoughts on reputation and responsibility

Why I love Storify

What is Storify?

Storify claims to ‘make the web tell a story’ and does just that. It’s a great finishing touch for post event or awards follow up to maximise publicity and engagement. For annual events, it is also useful for promoting the following year’s event. It’s free and really easy-to-use with a drag and drop interface. It is dependent on a range of media and interaction about the ‘story’ to be effective. Continue reading Why I love Storify

The Government Communication Service approach

GCSWhat is the Government Communication Service (GCS)?

The GCS is the professional body for people working in communication roles across government. It’s aim is to deliver world-class communications that support Ministers’ priorities, improve people’s lives and enable the effective operation of our public service. It serves both politicians and the public.

The GCS work to a government communications plan and handbook. Continue reading The Government Communication Service approach

Employee engagement – it’s where it’s at!

What’s best practice?

Cavendish conference centreI recently joined the Employee Engagement Alliance (EEA) who aim to elevate employee engagement to its rightful place as a catalyst for business and organisational success; they have eight core goals.

The EEA held a best practice learning showcase in central London. This event presented a diverse range of organisations and agencies who have been recognised for delivering highly effective employee engagement strategies.

EE slideMy takeaways were:

  • Apply a whole person approach
  • Focus on well-being
  • Senior buy-in is essential
  • The links between internal and external communications are integral
  • Your organisational values should be at the core
  • Use analytics to see how you are doing
  • Take advantage of technology to reach different sections of your workforce and their locations.

Continue reading Employee engagement – it’s where it’s at!

LGCommunications – Community cohesion event

What was the event about?

coin streetLGCommunications delivered a great one day session focusing on a variety of community cohesion perspectives at Coin Street, SE1. During the course of the day, local government communications and policy professionals from London borough’s (and further afield such as Portsmouth) heard from a range of interesting speakers. Continue reading LGCommunications – Community cohesion event

The 21st Century Public Servant

Introduction21st-century

This research project by Catherine Needham and Catherine Mangan at Birmingham university considers: What does it mean to be a 21st Century public servant?

What are the skills, attributes and values
which effective public servants will display in the future? How can people working in public services be supported to get those skills?

We know that public services are going through major changes in response to a range of issues such as cuts to budgets, increased localisation, greater demands for service user voice and control, increased public expectations and a mixed economy of welfare provision. Continue reading The 21st Century Public Servant

My experience of the IDM direct and digital marketing professional diploma

IDMbannerWhy did I do this now?

It felt like a good stage in my career and I was lucky to be able to undertake the course at this time. It was important to me to build on my experience with the qualification.
I also wanted to support the professionalisation of the industry. Sometimes it can feel that legal or finance colleagues would not get their advice ignored or involved right at the end of a project, because they’re seen as professionals with specialist qualifications. In some ways I think communications can suffer because there is a lack of perceived professionalism and to some degree the industry needs to redress this, I felt this was a step I could take in the right direction.

Continue reading My experience of the IDM direct and digital marketing professional diploma