My experience of the IDM direct and digital marketing professional diploma

IDMbannerWhy did I do this now?

It felt like a good stage in my career and I was lucky to be able to undertake the course at this time. It was important to me to build on my experience with the qualification.
I also wanted to support the professionalisation of the industry. Sometimes it can feel that legal or finance colleagues would not get their advice ignored or involved right at the end of a project, because they’re seen as professionals with specialist qualifications. In some ways I think communications can suffer because there is a lack of perceived professionalism and to some degree the industry needs to redress this, I felt this was a step I could take in the right direction.

Continue reading My experience of the IDM direct and digital marketing professional diploma

CIPR Local Public Services Group report – Influence for Impact

ciprlps coverWhat is it all about?

The CIPR Local Public Services Group have launched a research project in recognition that public services have been challenged and reshaped like never before.

They wanted to find out how communications professionals were coping, adapting and reinventing themselves in a context of budget cuts and increasing expectations. Continue reading CIPR Local Public Services Group report – Influence for Impact