Some thoughts on reputation and responsibility

Introduction

The @CIMexchange Professional marketer series: Reputation and responsibility held at the London School of Fashion, provided me with lots of food for thought.  Reputation and responsibility is something that has been a theme of a lot of my work throughout my career including volunteering that I have undertaken. It is particularly relevant to behaviour change campaigning. Continue reading Some thoughts on reputation and responsibility

Why I love Storify

What is Storify?

Storify claims to ‘make the web tell a story’ and does just that. It’s a great finishing touch for post event or awards follow up to maximise publicity and engagement. For annual events, it is also useful for promoting the following year’s event. It’s free and really easy-to-use with a drag and drop interface. It is dependent on a range of media and interaction about the ‘story’ to be effective. Continue reading Why I love Storify