Monitoring and evaluation – learn from the best and do it your way

My experience

M&EMy first experience was delivering monitoring and evaluation training for voluntary sector organisations, who were delivering crime reduction initiatives in London. This was not communications specific and we taught the Weavers Triangle technique which focused on the basics of aims, outcomes and outputs.

During my diploma (which had a private sector marketing emphasis), I learnt about the importance of measuring return on investment (ROI). Something new (and initially challenging!) to me as a public sector comms person. Continue reading Monitoring and evaluation – learn from the best and do it your way

#inatthestart

Weaving a singular message – How to integrate the strategic benefits of PR into the marketing mix

CIPR marccomms

This recent CIPR Marcomms group event generated some great discussion and highlighted some top tips for delivering effective communications, whilst keeping stakeholders on board.

We heard insights from Andrew Nye, Lauren Winter – FleishmanHillard Fishburn and Rob Myers – Immarsat.

 

The event hashtag #inatthestart summed up a key message which I previously blogged about, that it is critical to involve your communications team at the start of a project.

Continue reading #inatthestart