Communications guiding principles – across sectors and audiences

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During the course of this year, I have been lucky enough to visit/shadow a range of communications teams. The aim was to get a greater understanding of their priorities and how they work. Added to my own experience in local government communications, this blog summarises what I have learnt.

I discovered that although there are a lot of nuances and different terms used, there are key guiding principles which run throughout all professional communications teams.

I would like to thank to my hosts Alison Steel a very experienced and professional communications and marketing director at Kingston University and Paul Sandell the legal comms guru at Thomson Reuters.

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