Employer branding – authenticity and strong leadership are critical

A public sector perspective

Employer branding is mission critical to the success and survival of all organisations. It is important in relation to recruitment, retention and your organisations reputation. Authenticity and strong leadership is key to delivering a great employer brand which resonates with employees and customers alike.

This is just as important in the public sector and whilst employees may be driven by different rewards, the theory is the same. A strongly articulated employer brand will help to ensure colleagues are motivated and delivering effectively and the public are satisfied with the service they are receiving. Continue reading Employer branding – authenticity and strong leadership are critical

All for one, and one for all!

How can the communication profession do more to embrace diversity?

D&I event, 28 JuneComms Leaders LLP are ‘the match makers of recruitment’ and in my experience, refreshing to work with.

They hosted this diversity focused networking event at CIPR yesterday. You can follow the evenings events on twitter at #InclusiveComms. Continue reading All for one, and one for all!

Getting WIG-gy with it!

What is The Whitehall & Industry Group

The Whitehall & Industry Group (WIG) is an independent charity and membership organisation. WIG aims to champion learning and understanding between the public, private and third sectors.

WIG members are a diverse mix of distinguished organisations from the public, private and not-for-profit spheres. They include government departments (including the Department for Culture, Media and Sport (DCMS)), top FTSE companies, universities and charities. You can follow WIG on Twitter.

Continue reading Getting WIG-gy with it!

#CIPRExcellence 2017 – my experience as a judge

Last year I blogged on the comms2point0 website on my PRide Award judging experience. This year I had the honour of judging a category within the CIPR Excellence Awards. The CIPR Excellence Awards are a celebration of creativity, achievement and the fantastic results that you’re delivering for your employer or clients.

Judges are encouraged not to share which category they’ve been involved with, to ensure impartiality and avoid any possible comeback.

I was lucky to be randomly paired with a friend and ex-colleague of mine Claire Melia-Tompkins.

Continue reading #CIPRExcellence 2017 – my experience as a judge

IC Space Live 2017!

What is the IC Space?

The IC space is the place for Internal Communication professionals across government to focus on best practice. The information in the IC Space has been pulled together to help you deliver excellent government communications. It’s a great resource for all aspects of internal comms so check it out– even if you’re not working government.

IC Space Live is where Government Communications Service IC professionals get together in person… a great way to network, share ideas and discuss IC issues of the day.

Continue reading IC Space Live 2017!

Events – it’s all in the detail, part 2 of 2

The next stage of event planning

I hope you can benefit from my experience and advice and have smooth running events every time (well almost as a lot depends on outside factors)!

For part 1 on some of the basics and initial steps to follow see below.

Events- it’s all in the detail, part 1 of 2

Continue reading Events – it’s all in the detail, part 2 of 2

Insight from a recent event #TheBigYak

The format

I attended The Big Yak internal communications unconference last Saturday and found it hugely valuable for networking and the collaborative opportunity to answer questions and solve issues that have been raised on the day.

TBY board

I was new to the unconference format which is based on Open Spaces Technology. Like-minded people come together without a set agenda and agree this during the day. The event was facilitated by Benjamin Ellis. This is a format I would like to try out at an event I am organising in the future. Continue reading Insight from a recent event #TheBigYak

Events- it’s all in the detail, part 1 of 2

Where to start?

I love planning events. I am pretty ‘OCD’ when it comes to detail so the need to ‘dot all the ‘I’s’ and cross the ’T’s’’ required for event planning suits me well!

Some of the bigger events I have led include voluntary sector conferences, staff awards and community awards. I have also coordinated communications for the 2012 Olympic Paralympic torch relays in Lambeth, the Lambeth Country Show and fireworks events. Continue reading Events- it’s all in the detail, part 1 of 2

Monitoring and evaluation – learn from the best and do it your way

My experience

M&EMy first experience was delivering monitoring and evaluation training for voluntary sector organisations, who were delivering crime reduction initiatives in London. This was not communications specific and we taught the Weavers Triangle technique which focused on the basics of aims, outcomes and outputs.

During my diploma (which had a private sector marketing emphasis), I learnt about the importance of measuring return on investment (ROI). Something new (and initially challenging!) to me as a public sector comms person. Continue reading Monitoring and evaluation – learn from the best and do it your way