Communications guiding principles – across sectors and audiences

Introductioncommunication tags, abstract vector art illustration

During the course of this year, I have been lucky enough to visit/shadow a range of communications teams. The aim was to get a greater understanding of their priorities and how they work. Added to my own experience in local government communications, this blog summarises what I have learnt.

I discovered that although there are a lot of nuances and different terms used, there are key guiding principles which run throughout all professional communications teams.

I would like to thank to my hosts Alison Steel a very experienced and professional communications and marketing director at Kingston University and Paul Sandell the legal comms guru at Thomson Reuters.

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The 21st Century Public Servant

Introduction21st-century

This research project by Catherine Needham and Catherine Mangan at Birmingham university considers: What does it mean to be a 21st Century public servant?

What are the skills, attributes and values
which effective public servants will display in the future? How can people working in public services be supported to get those skills?

We know that public services are going through major changes in response to a range of issues such as cuts to budgets, increased localisation, greater demands for service user voice and control, increased public expectations and a mixed economy of welfare provision. Continue reading The 21st Century Public Servant

CIPR Local Public Services Group report – Influence for Impact

ciprlps coverWhat is it all about?

The CIPR Local Public Services Group have launched a research project in recognition that public services have been challenged and reshaped like never before.

They wanted to find out how communications professionals were coping, adapting and reinventing themselves in a context of budget cuts and increasing expectations. Continue reading CIPR Local Public Services Group report – Influence for Impact

A top tip for success? Get your communications team in at the start

Ever wondered how you can get residents to engage with programmes? Or how you can communicate changes in your services better? Or have a successful launch?

One of my top tips would be to get your communications team in early.

By involving communications colleagues from the beginning we can understand the aims, plan against issues and create effective strategies to reach you key audiences.

Continue reading A top tip for success? Get your communications team in at the start