To be creative you need a permissive and supportive environment, where no idea is a bad idea. Not all of the suggestions from a brainstorming session will make it to implementation, but if you don’t try then that one ‘gem’ might never be realised.
I went from a straight-laced local authority with strict limitations on branding and images, to a creative central government department. This environment has meant that the team and I have been able to embrace new technologies and ideas which has bought out my creativity for everyday applications. Creativity is not a ‘nice to have’ any more but integral to everything we do. Continue reading How do you find your creative mojo?