Employer branding – authenticity and strong leadership are critical

A public sector perspective

Employer branding is mission critical to the success and survival of all organisations. It is important in relation to recruitment, retention and your organisations reputation. Authenticity and strong leadership is key to delivering a great employer brand which resonates with employees and customers alike.

This is just as important in the public sector and whilst employees may be driven by different rewards, the theory is the same. A strongly articulated employer brand will help to ensure colleagues are motivated and delivering effectively and the public are satisfied with the service they are receiving. Continue reading Employer branding – authenticity and strong leadership are critical

All for one, and one for all!

How can the communication profession do more to embrace diversity?

D&I event, 28 JuneComms Leaders LLP are ‘the match makers of recruitment’ and in my experience, refreshing to work with.

They hosted this diversity focused networking event at CIPR yesterday. You can follow the evenings events on twitter at #InclusiveComms. Continue reading All for one, and one for all!

IC Space Live 2017!

What is the IC Space?

The IC space is the place for Internal Communication professionals across government to focus on best practice. The information in the IC Space has been pulled together to help you deliver excellent government communications. It’s a great resource for all aspects of internal comms so check it out– even if you’re not working government.

IC Space Live is where Government Communications Service IC professionals get together in person… a great way to network, share ideas and discuss IC issues of the day.

Continue reading IC Space Live 2017!

Intranets- curation vs creation

The benefits of the intranet

Intranets are a great tool within the internal communications toolbox. Complimented by an employee social network, such as Yammer, they can add massive value by enabling small teams to distribute considerable amounts of content and engage across large organisations.

Continue reading Intranets- curation vs creation

Insight from a recent event #TheBigYak

The format

I attended The Big Yak internal communications unconference last Saturday and found it hugely valuable for networking and the collaborative opportunity to answer questions and solve issues that have been raised on the day.

TBY board

I was new to the unconference format which is based on Open Spaces Technology. Like-minded people come together without a set agenda and agree this during the day. The event was facilitated by Benjamin Ellis. This is a format I would like to try out at an event I am organising in the future. Continue reading Insight from a recent event #TheBigYak

Some thoughts on reputation and responsibility

Introduction

The @CIMexchange Professional marketer series: Reputation and responsibility held at the London School of Fashion, provided me with lots of food for thought.  Reputation and responsibility is something that has been a theme of a lot of my work throughout my career including volunteering that I have undertaken. It is particularly relevant to behaviour change campaigning. Continue reading Some thoughts on reputation and responsibility

Employee engagement – it’s where it’s at!

What’s best practice?

Cavendish conference centreI recently joined the Employee Engagement Alliance (EEA) who aim to elevate employee engagement to its rightful place as a catalyst for business and organisational success; they have eight core goals.

The EEA held a best practice learning showcase in central London. This event presented a diverse range of organisations and agencies who have been recognised for delivering highly effective employee engagement strategies.

EE slideMy takeaways were:

  • Apply a whole person approach
  • Focus on well-being
  • Senior buy-in is essential
  • The links between internal and external communications are integral
  • Your organisational values should be at the core
  • Use analytics to see how you are doing
  • Take advantage of technology to reach different sections of your workforce and their locations.

Continue reading Employee engagement – it’s where it’s at!