To be creative you need a permissive and supportive environment, where no idea is a bad idea. Not all of the suggestions from a brainstorming session will make it to implementation, but if you don’t try then that one ‘gem’ might never be realised.
I went from a straight-laced local authority with strict limitations on branding and images, to a creative central government department. This environment has meant that the team and I have been able to embrace new technologies and ideas which has bought out my creativity for everyday applications. Creativity is not a ‘nice to have’ any more but integral to everything we do. Continue reading How do you find your creative mojo?
Where to start?
I love planning events. I am pretty ‘OCD’ when it comes to detail so the need to ‘dot all the ‘I’s’ and cross the ’T’s’’ required for event planning suits me well!
Some of the bigger events I have led include voluntary sector conferences, staff awards and community awards. I have also coordinated communications for the 2012 Olympic Paralympic torch relays in Lambeth, the Lambeth Country Show and fireworks events. Continue reading Events- it’s all in the detail, part 1 of 2
My first experience was delivering monitoring and evaluation training for voluntary sector organisations, who were delivering crime reduction initiatives in London. This was not communications specific and we taught the Weavers Triangle technique which focused on the basics of aims, outcomes and outputs.
During my diploma (which had a private sector marketing emphasis), I learnt about the importance of measuring return on investment (ROI). Something new (and initially challenging!) to me as a public sector comms person. Continue reading Monitoring and evaluation – learn from the best and do it your way
Weaving a singular message – How to integrate the strategic benefits of PR into the marketing mix
This recent CIPR Marcomms group event generated some great discussion and highlighted some top tips for delivering effective communications, whilst keeping stakeholders on board.
We heard insights from Andrew Nye, Lauren Winter – FleishmanHillard Fishburn and Rob Myers – Immarsat.
The event hashtag #inatthestart summed up a key message which I previously blogged about, that it is critical to involve your communications team at the start of a project.
Continue reading #inatthestart