The Government Communication Service approach

GCSWhat is the Government Communication Service (GCS)?

The GCS is the professional body for people working in communication roles across government. It’s aim is to deliver world-class communications that support Ministers’ priorities, improve people’s lives and enable the effective operation of our public service. It serves both politicians and the public.

The GCS work to a government communications plan and handbook. Continue reading The Government Communication Service approach

Employee engagement – it’s where it’s at!

What’s best practice?

Cavendish conference centreI recently joined the Employee Engagement Alliance (EEA) who aim to elevate employee engagement to its rightful place as a catalyst for business and organisational success; they have eight core goals.

The EEA held a best practice learning showcase in central London. This event presented a diverse range of organisations and agencies who have been recognised for delivering highly effective employee engagement strategies.

EE slideMy takeaways were:

  • Apply a whole person approach
  • Focus on well-being
  • Senior buy-in is essential
  • The links between internal and external communications are integral
  • Your organisational values should be at the core
  • Use analytics to see how you are doing
  • Take advantage of technology to reach different sections of your workforce and their locations.

Continue reading Employee engagement – it’s where it’s at!

LGCommunications – Community cohesion event

What was the event about?

coin streetLGCommunications delivered a great one day session focusing on a variety of community cohesion perspectives at Coin Street, SE1. During the course of the day, local government communications and policy professionals from London borough’s (and further afield such as Portsmouth) heard from a range of interesting speakers. Continue reading LGCommunications – Community cohesion event

The 21st Century Public Servant


This research project by Catherine Needham and Catherine Mangan at Birmingham university considers: What does it mean to be a 21st Century public servant?

What are the skills, attributes and values
which effective public servants will display in the future? How can people working in public services be supported to get those skills?

We know that public services are going through major changes in response to a range of issues such as cuts to budgets, increased localisation, greater demands for service user voice and control, increased public expectations and a mixed economy of welfare provision. Continue reading The 21st Century Public Servant

My experience of the IDM direct and digital marketing professional diploma

IDMbannerWhy did I do this now?

It felt like a good stage in my career and I was lucky to be able to undertake the course at this time. It was important to me to build on my experience with the qualification.
I also wanted to support the professionalisation of the industry. Sometimes it can feel that legal or finance colleagues would not get their advice ignored or involved right at the end of a project, because they’re seen as professionals with specialist qualifications. In some ways I think communications can suffer because there is a lack of perceived professionalism and to some degree the industry needs to redress this, I felt this was a step I could take in the right direction.

Continue reading My experience of the IDM direct and digital marketing professional diploma

CIPR Local Public Services Group report – Influence for Impact

ciprlps coverWhat is it all about?

The CIPR Local Public Services Group have launched a research project in recognition that public services have been challenged and reshaped like never before.

They wanted to find out how communications professionals were coping, adapting and reinventing themselves in a context of budget cuts and increasing expectations. Continue reading CIPR Local Public Services Group report – Influence for Impact

Communications at the heart of devolution conference

BrumNewStreetInitial thoughts

I was lucky enough to attend this event in Birmingham at the impressive City Hall. I don’t normally venture north of the Thames so this was an adventure for me from the outset.

Devolution is a hot potato at the moment and I can’t say I’m an expert – I understand the theory, but I know that there is a lot of discussion and it’s early days across the country.

I wanted to find out how other comms bods were approaching this and how such a complex and nebulous concept could be approached with stakeholders, staff and the local community. Continue reading Communications at the heart of devolution conference

A top tip for success? Get your communications team in at the start

Ever wondered how you can get residents to engage with programmes? Or how you can communicate changes in your services better? Or have a successful launch?

One of my top tips would be to get your communications team in early.

By involving communications colleagues from the beginning we can understand the aims, plan against issues and create effective strategies to reach you key audiences.

Continue reading A top tip for success? Get your communications team in at the start

Relationships matter

It’s who you know!​

The art of successful communications is talking to the right people at the right time in a way that suits them and get your message across. This will encourage them to understand where you’re coming from engage in any activities or events and assist with any behaviour change, such as increasing recycling, keeping your mobile phone out of sight or site or signing up to a training course or apprenticeship.

Continue reading Relationships matter