My experience of the IDM direct and digital marketing professional diploma

IDMbannerWhy did I do this now?

It felt like a good stage in my career and I was lucky to be able to undertake the course at this time. It was important to me to build on my experience with the qualification.
I also wanted to support the professionalisation of the industry. Sometimes it can feel that legal or finance colleagues would not get their advice ignored or involved right at the end of a project, because they’re seen as professionals with specialist qualifications. In some ways I think communications can suffer because there is a lack of perceived professionalism and to some degree the industry needs to redress this, I felt this was a step I could take in the right direction.

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Relationships matter

It’s who you know!​

The art of successful communications is talking to the right people at the right time in a way that suits them and get your message across. This will encourage them to understand where you’re coming from engage in any activities or events and assist with any behaviour change, such as increasing recycling, keeping your mobile phone out of sight or site or signing up to a training course or apprenticeship.

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